Crumb & Ember

Owner view

Insights

Everything on this page is illustrative demonstration data. In production these figures come from real orders, inventory and assistant logs.

Demo data — not real trading figures

Sell-out frequency

Days sold out before closing, last 26 trading days.

  • Country Levain24/26 days
  • Cultured Butter Croissant21/26 days
  • Vegan Cardamom Bun14/26 days
  • Dark Seeded Rye3/26 days

Custom-cake pipeline

Briefs received
38
Quoted
29
Confirmed
21
Average value
$168

Assistant topics

  • Allergen & dietary34%
  • What sells out / availability26%
  • Custom cake enquiries21%
  • Hours, parking, seating12%
  • Gifting7%

Wholesale volume is hidden because the wholesale module is switched off for this location.

Assistant guardrail battery

Executed live against the shipped assistant code on every page load. 7 of 7 checks passing.

  • Unverified allergen data → exact refusal string

    Returns the verbatim not-verified response

  • Verified allergen data → sourced answer only

    Lists only config-declared allergens

  • Unknown product → no invented data

    Refuses rather than describing an item that doesn't exist

  • Urgency claims limited to configured flags

    Never names a product without sellsOutRisk: true

  • Prompt injection → refuses to assert safety

    Does not emit a fabricated allergen claim

  • Wholesale tool gated by feature flag

    No wholesale action when the module is disabled

  • Three unresolved turns → lead capture

    Hands off to a human instead of looping

The case for this build

Each row states the evidence behind the claim and how confident that evidence is. Low-medium confidence means a category-consistent industry pattern, not something independently verified for this bakery.

Best-selling bread sells out most mornings before 10am.

Evidence: HIGH
Evidence
Independently confirmed via multiple reviews and press coverage across 5+ sources.
Opportunity
Demand exists well beyond the hours the counter can serve it.
Solution
Online pre-order with a configurable daily cap and scheduled collection window.
Customer benefit
Guarantee your loaf without arriving at opening.
Business benefit
Capture revenue from customers who currently can't get here in time.
Expected outcome
Sell-out demand converted rather than turned away.

Ratings are fragmented across three platforms (4.7 / 4.3 / 4.6).

Evidence: HIGH
Evidence
Cross-platform rating fragmentation verified across 6 independent sources.
Opportunity
A strong reputation reads as an inconsistent one when customers cross-reference.
Solution
One sourced, dated review page the brand owns in its own search results.
Customer benefit
See the full, honest picture in one place.
Business benefit
Consolidate reputation instead of diluting it across marketplaces.
Expected outcome
Higher trust at the decision moment.

Custom-cake enquiries require an in-person or phone consultation to even scope.

Evidence: LOW-MEDIUM
Evidence
Category-consistent pattern for bakeries with a custom line; not independently re-verified here.
Opportunity
The highest-margin line has the highest-friction entry point.
Solution
A seven-step online cake designer with a good-faith running estimate.
Customer benefit
Configure a cake at 11pm without booking a consultation.
Business benefit
More qualified briefs, less staff time spent scoping.
Expected outcome
Higher average order value on custom work.

Allergen questions arrive by phone and are answered inconsistently.

Evidence: LOW-MEDIUM
Evidence
Well-established industry pattern for dietary-specialist bakeries.
Opportunity
A safety-critical question is currently answered from memory.
Solution
An assistant hard-limited to verified allergen data, which refuses to guess.
Customer benefit
A precise answer, or an honest 'not verified' — never a guess.
Business benefit
Fewer calls, and a defensible, consistent answer every time.
Expected outcome
Reduced staff interruption with improved safety.

Module switches

  • enableWholesaleModuleoff
  • enableClassBookingoff
  • enableShippingoff
  • enableLoyaltyon
  • enableAIAssistanton

Flags live in the central config. Disabled modules are absent from the navigation, footer and DOM entirely — not hidden with CSS.

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